Small Business Resources
Practical Website & Marketing Advice for Small Businesses
Helpful guidance on websites, SEO, digital marketing, performance and online visibility to help small businesses build a stronger presence online.
Small Business Online
Your Website Is an Important Part of Your Business
For many small businesses, a website is one of the first places potential customers look when deciding whether to contact a company. A professional website should make it easy to understand what you offer, find important information and take the next step.
This resource section provides practical information about website design, SEO, performance, accessibility, WordPress, Drupal and digital marketing.
Explore Topics
Resources for Growing Your Online Presence
Explore practical topics that can help you understand, improve and maintain your business website.
01
Web Design
Learn about website design, usability, responsive layouts, navigation and creating a professional online experience.
02
WordPress
Understand WordPress website development, maintenance, performance, SEO and practical improvements for business sites.
03
Drupal
Explore Drupal development, content management, migrations, accessibility, performance and website support.
04
SEO
Learn practical SEO concepts including on-page optimization, technical SEO, local search and improving website visibility.
05
Website Performance
Discover ways to improve website speed, mobile experience, Core Web Vitals, usability and overall site performance.
06
Digital Marketing
Learn how websites, SEO, content, social media and other digital channels can work together to support your business.
Website Essentials
What Should a Small Business Website Include?
A business website does not need to be complicated to be useful. It should provide clear information, work well on different devices and make it easy for visitors to contact your business.
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Clear Business Information
Explain what your business does and who you help.
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Mobile-Friendly Design
Make sure the website works comfortably on mobile devices.
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Simple Navigation
Help visitors find services, contact information and other important pages.
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Clear Calls to Action
Give visitors an obvious next step when appropriate.
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Search-Friendly Content
Organize content so visitors and search engines can understand your pages.
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Accessible Experience
Consider accessibility so more people can use your website.
Practical Advice
Start With the Basics
Before adding more marketing tools, make sure your website provides a strong foundation for visitors and search engines.
- ✓ Review your homepage
- ✓ Check your contact information
- ✓ Test your website on mobile
- ✓ Review page speed and usability
- ✓ Check your basic SEO elements
Featured Resources
Helpful Articles for Small Businesses
Practical information to help you make better decisions about your website and online presence.
Web Design
How to Improve Your Business Website
Practical improvements that can help make your website clearer, easier to use and more effective for visitors.
Performance
Why Website Performance Matters for Small Businesses
Learn why website speed and performance are important parts of a good online experience.
WordPress
What Should You Look for in a Business WordPress Website?
Important areas to consider when creating or improving a WordPress website for your business.
Accessibility
Simple Website Accessibility Improvements to Consider
Practical accessibility improvements involving headings, keyboard navigation, forms, links, contrast and content.
SEO
Practical SEO Improvements You Can Make to Your Website
Review important SEO fundamentals that can help improve your website's search-friendly structure and content.
Digital Marketing
How Your Website Fits Into Your Digital Marketing Strategy
Understand how your website can support SEO, content, social media and other digital marketing activities.
Beyond Your Website
Your Website and Marketing Should Work Together
A website is an important foundation, but your online presence can include many connected activities. Search engine optimization, local search, content, social media and website improvements can all support your broader digital marketing efforts.
The right approach depends on your business, audience, goals and available resources. Start with the areas that can provide the most practical improvement and build from there.
01
Website
Build a clear and useful foundation.
02
SEO
Improve how people discover your website.
03
Content
Provide useful information for your audience.
04
Social Media
Connect your business with your audience.
Why TheNetChain
Practical Advice Backed by Web Development Experience
The focus is on practical website, SEO and digital marketing guidance that businesses can understand and use.
Practical
Focus on useful improvements rather than unnecessary complexity.
Technical
Website advice considers development, performance and usability.
SEO-Aware
Content and website recommendations consider search visibility.
Business Focused
Recommendations are centered around real business website needs.
Frequently Asked Questions
Small Business Website Questions
Free Website Review
Not Sure What Your Website Needs?
Start with a website review. Identify potential improvements related to design, usability, SEO, performance and accessibility.
Need Help With Your Website?
Build a Stronger Online Presence for Your Business
Whether you need a new website, improvements to an existing website or help with SEO and digital marketing, let's discuss what your business needs.